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About UFxCO

THE BIG PICTURE

Union Foundry is a hospitality brand curating social spaces that foster creativity, connection, and product-driven experiences.  

OUR MISSION

Our mission is to be among the world’s most respected hospitality brands by way of our commitment to our values of integrity, approachability, and community that manifest themselves in social spaces of hospitality, excellence, innovation, education, and meaningful connection.   

OUR VALUES

  1. Integrity (Heart)
  2. Approachability (Soul)
  3. Community (Body)

OUR PURPOSE

At Union Foundry, we love people and as stewards of our three values, our purpose is to provide amazing experiences as the outflow of our love of people:

  1. The UF Team Experience (Peer-to-Peer)
  2. The UF Customer Experience (Consumer)
  3. The UF Partner Experience (Business-to-Business/B2B)
  4. The Global Experience (For the Planet) 

OUR VISION

We believe we can become the architects of culture when we are fully committed to our values of integrity, approachability, and community to create social spaces of hospitality, excellence, innovation, education, and meaningful connection.  

IMAGO DEI

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